OUR APPROACH
We build groundbreaking, long-lasting, human-powered products. Since 1977, we have been relentless in the pursuit of high-performance, high-quality packs, bags, and adventure travel gear. This pursuit of best-in-class performance and quality has led us to where we are today and is woven into our DNA. Through many years of trial and error, we have learned that building low-impact, high-performance products is a complex journey that requires a moral and scientific compass. It requires new ideas, building concept models, testing them, evaluating, then repeating the process until you have a result you are proud of. Through clever and responsible innovation, taking substantive steps to measure and reduce our footprint, and providing gateway opportunities to expose more people to the benefits of the outdoors, we end up in a better place – as individuals, as a brand, and as a planet.
We organize our efforts into the three areas below in order to focus, implement, measure, and share our progress with our community.
- Why we build
- What we build
- How we build